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    Tissue Paper Packaging Guide

    How to use custom printed tissue paper to create memorable brand experiences.

    Why Branded Tissue Paper Matters

    Custom tissue paper is one of those small details that makes a disproportionate difference to how people perceive your brand. It costs pennies per sheet but it's often the first thing a customer touches when they open your packaging. That first impression — the texture, the colour, your logo — sets the tone for everything that follows.

    It's also one of the most shareable elements of your packaging. Customers photograph tissue-wrapped products for Instagram and TikTok far more than plain brown boxes. That's free marketing you can't buy elsewhere.

    Tissue Paper by Industry

    E-Commerce & Online Retail

    The unboxing experience is your first physical touchpoint with online customers. Custom tissue paper transforms a cardboard box into a branded moment worth sharing on social media.

    Tips

    • Wrap products individually for a premium feel
    • Use 17gsm for lightweight, high-volume orders
    • Choose 1-2 colour prints to keep costs manageable at scale
    • Include your logo and social media handles in the pattern

    Recommended Spec

    17gsm · 1-2 Colour · 500×700mm

    Brick & Mortar Retail

    In-store tissue paper wrapping adds perceived value and creates a consistent brand experience. It's the difference between 'here's your item' and 'here's your carefully wrapped purchase'.

    Tips

    • Pre-cut sheets save time at the counter
    • Match tissue colour to your shopping bags for cohesion
    • Use your brand's Pantone colours for exact matching
    • Consider seasonal designs for holiday periods

    Recommended Spec

    17gsm · 1 Colour · 380×500mm

    Events & Gift Wrapping

    Custom tissue paper for weddings, corporate events, and seasonal gifting elevates every present. It's the detail people notice and remember.

    Tips

    • Use CMYK for photographic or complex event designs
    • 30gsm gives a more substantial, luxurious feel
    • Consider metallic or foil Pantone options
    • Order in advance — we typically deliver in 7 days

    Recommended Spec

    30gsm · CMYK · 500×700mm

    Fashion & Apparel

    Fashion brands use tissue paper as a core part of their packaging identity. Whether folding shirts or wrapping accessories, it signals quality from the moment the box opens.

    Tips

    • Acid-free tissue prevents yellowing on white garments
    • Use tissue to layer between folded items
    • Full flood prints create maximum impact
    • Coordinate with dust bags and garment tags

    Recommended Spec

    17gsm · Full Flood · 500×700mm

    Luxury & Jewellery

    For high-end products, every packaging detail matters. 30gsm tissue paper provides the weight and feel that luxury customers expect.

    Tips

    • 30gsm has a premium, heavier hand-feel
    • Use subtle, tone-on-tone designs for elegance
    • Smaller sheets (300×400mm) work well for jewellery boxes
    • Pantone matching ensures exact brand colour reproduction

    Recommended Spec

    30gsm · 1 Colour · 380×380mm

    Food & Hospitality

    Our 40gsm greaseproof tissue paper is specifically designed for food-adjacent and food-safe applications. Perfect for bakeries, delis, restaurants and food delivery brands.

    Tips

    • 40gsm greaseproof is food-safe certified
    • Non-toxic, water-based inks for safety
    • Custom branding builds recognition in takeaway packaging
    • Works for wrapping sandwiches, lining baskets and boxes

    Recommended Spec

    40gsm Greaseproof · 1 Colour · 380×500mm

    Tissue Paper Folding & Presentation

    How you fold and present tissue paper is just as important as the design itself. Here are the most popular techniques used by our customers.

    Classic Wrap

    Lay flat, place product in centre, fold edges over. Clean and simple.

    Scrunch & Nest

    Loosely scrunch tissue into the box to create a 'nest'. Casual, premium feel.

    Fan Fold

    Concertina fold for a decorative reveal when opening. Great for gift boxes.

    Layer Stack

    Multiple sheets layered flat between products. Ideal for fashion and apparel.

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